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B R A N D I N G
Branding is the art of aligning all parts of a business, internally and externally, and the experience people have with the business and brand.
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S T R A T E G Y
Brand strategy is the articulation of the ideas upon which a brand is built and the plan for expressing those ideas through visual design and brand interactions.
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D E S I G N
Design elevates, nurtures, and improves our human experience; communicating and making our interactions more functional and beautiful.
PURPOSE → THE WHY
This studio exists to create work that positively impacts people, businesses, brands, and our planet.
MISSION → THE WHAT
Zeptima is a branding studio that seeks to help conscious businesses build brilliant and purposeful brands through insightful strategy and intentional design.
VALUES → THE HOW
CLIENTS → THE WHO
Zeptima works with conscious businesses that want to benefit our planet and society and they understand that meaningful results require thoughtfulness, willingness, and lots of rolled sleeves.
VISION → THE BIG PICTURE
We want to see a sustainable world where brands and businesses are forces of good.
PROCESS
The approach is collaborative and the process is a deep dive.
Branding Phases
Our lack of self-awareness makes us look to others to tell us who we are. Just as our personal development, the brand foundations strategy is your business development. A space in which we explore what’s important to you and how design can help communicate your purpose and massage to your community.
In-person facilitated sessions where we:
- Create a shared sense of purpose.
- Define the driving force of your brand.
- Set criteria that helps decision making.
Businesses, like people, have personalities that are defined by character on the inside. An identity translates this inside to the outside. It is the expression of who you are and what you stand for as a business.
The goal of developing a brand identity is to be recognizable, memorable and, hopefully, lovable.
Talking to your team, using your services and products, and reading your Instagram posts are just some ways that people experience and shape how they think and feel about you. Interactions with your audience are where people will discover if you walk the walk or just talk the talk.
